Terms & Conditions - Men's & Women's Advising

By accepting the terms and conditions by clicking the “agree” checkbox at checkout, the ‘Student-athlete’ or their parent or legal guardian (if under the age of majority) agrees that they have read, understood, and agree to be legally bound by the terms and conditions of this agreement outlined below. It is hereby understood that the headings are present for convenience only and shall not affect the interpretation of this agreement. Now therefore in consideration of the mutual covenants set out herein and other good and valuable consideration, the sufficiency of which is hereby acknowledged, the parties hereto agree as follows:

Finances: The ‘Student-athlete’ agrees to pay ‘AHA’ and/or ‘ WAHA’ an advising fee for any of the following packages listed below, payable immediately upon execution of this agreement unless otherwise agreed to in writing. All fees are listed in USD unless otherwise specified and are strictly non-refundable, unless a material breach of this agreement is determined to have occurred on the part of ‘AHA’ and/or ‘WAHA’. Annual packages may be paid in full or pursuant to an approved monthly payment plan if available. Any monthly payment option constitutes a minimum twelve (12) month financial commitment. ‘AHA’ and/or ‘WAHA’ will provide services upon receipt of payment. Should a payment plan be agreed to, the ‘Student-athlete’ agrees that all remaining amounts owed must be paid in full by the deadline established by ‘AHA’ and/or ‘WAHA’. Failure to make timely payments shall constitute a material breach of this agreement and may result in suspension or termination of services at the sole discretion of ‘AHA’ and/or ‘WAHA’. The ‘Student-athlete’ understands that services are subscription-based and will automatically renew unless cancelled in conversation with their advisor and sent to info@ahadvising.com prior to renewal. ‘AHA’ and/or ‘WAHA’ will provide notice approximately two (2) weeks prior to renewal via Stripe. Any payment disputes, chargebacks, or fraudulent claims shall be deemed a breach of this agreement.

Basic Package (Men’s): The cost is $4,500 USD per year or $599 USD per month (12-month minimum commitment). ‘AHA’ agrees to act as the ‘Student-athlete’s’ mentor and advisor and actively promote them to target amateur programs and post-secondary institutions deemed suitable at the sole discretion of ‘AHA’. This package includes promotion to target programs, recruitment strategy guidance, contract negotiation advisory support, continuous membership access, Sportaibility account creation, and AHA+ Community Access. ‘AHA’ will keep the ‘Student-athlete’ informed of relevant communications and provide advisory support regarding development, conditioning, academics, and overall preparation. Response times to communications shall be reasonable as determined by ‘AHA’.

Premium Package (Men’s): The cost is $6,999 USD per year. This package includes all features of the Basic Package, plus one (1) AHA Showcase or Tournament roster spot and one social media promotional post. This package also includes all Showcase Add-Ons, including NCAA Division I Coach and AHA Advisor Assessment, Livestream Access, AHA Merchandise Bundle, Sportaibility Elite yearly discount, Instagram Story Feature, Pick Your Team option, and Cancellation Insurance. Participation in showcases does not guarantee recruitment, roster placement, scholarship offers, or advancement.

VIP Package (Men’s): The cost is $19,999 USD per year. This package includes all features of the Premium Package, plus Senior Leadership Team Access and all Partner Add-Ons, including NeuroTracker, Puck Pro Media, FloHockey, Living Science, WHOOP, Ghost Rehab & Performance, Ghost Goaltending or Best Shift Training, Mental Edge Hockey, Sports Psychologist consultation, NCAA Prep, and ePrep academic services. Third-party services are subject to their respective terms and conditions, and ‘AHA’ shall not be responsible for the availability, performance, or outcomes of third-party services.

Mentorship Package (Men’s): The cost is $1,999 USD per year. This package provides personalized hockey mentorship designed to sharpen development, guide recruiting strategy, and provide structured advisory support. The Mentorship Package does not include full placement representation unless otherwise agreed in writing. The ‘Student-athlete’ must elect either Mentorship only or Placement representation only. No recruitment, roster placement, or scholarship outcome is guaranteed.

College Package (Women’s): The cost is $3,999 USD per year. ‘WAHA’ agrees to act as the ‘Student-athlete’s’ mentor and actively promote them to amateur programs and post-secondary institutions best suited for them. Advisory services include communication support, development guidance, academic advising, and recruitment strategy. No recruitment outcome is guaranteed.

Elite Package (Women’s): The cost is $5,999 USD per year. This package includes everything in the College Package, plus one (1) WAHA Showcase, social media branding support, annual access to Ghost Rehab & Performance, and an annual Sportaibility Pro Membership (non-transferable). The ‘Student-athlete’ may elect to substitute Ghost Rehab & Performance for one (1) selected partner add-on, including NeuroTracker, Puck Pro Media, FloHockey, Living Sisu, WHOOP, Ghost Rehab & Performance, Ghost Goaltending or Best Shift Training, Mental Edge Hockey, Sports Psychologist consultation, NCAA Prep, or ePrep academic services, as agreed upon at enrollment. Participation does not guarantee placement, roster position, or scholarship.

All-Star Package (Women’s): The cost is $9,999 USD per year. This package includes everything in the College Package, plus one (1) WAHA Showcase, one (1) WAHA Showcase Team Entry, social media branding support, and three (3) selected partner add-ons, including NeuroTracker, Puck Pro Media, FloHockey, Living Sisu, WHOOP, Ghost Rehab & Performance, Ghost Goaltending or Best Shift Training, Mental Edge Hockey, Sports Psychologist consultation, NCAA Prep, or ePrep academic services, as agreed upon at enrollment. Participation does not guarantee placement or advancement.

Life Transition Package: This package is designed for ‘Student-athletes’ transitioning out of competitive hockey. The cost shall be fifty percent (50%) of the ‘Student-athlete’s’ current advising package, typically approximately $2,000 USD. This package includes a sixty minute exit interview with the assigned Advisor and Team Lead, development of a structured transition plan addressing career, academics, and mindset, internship placement assistance in the ‘Student-athlete’s’ selected field, continuous Advisor access, Sportaibility access, AHA+ Community Access, job interview preparation, and a ‘Door Always Open’ Policy whereby the ‘Student-athlete’s’ file remains saved for streamlined re-onboarding without a reactivation fee. Internship assistance does not guarantee employment.

Eligibility: ‘AHA’ and/or ‘WAHA’ will provide advisory guidance regarding academic and athletic requirements; however, the ‘Student-athlete’ remains solely responsible for compliance with NCAA Eligibility Center standards, institutional requirements, league regulations, and academic eligibility. ‘AHA’ and/or ‘WAHA’ does not guarantee eligibility status.

Autonomy: ‘AHA’ and/or ‘WAHA’ and the ‘Student-athlete’s’ respective advisor will not make decisions for the ‘Student-athlete’, but will provide information, disclosure, and feedback so the ‘Student-athlete’ and their family may make informed decisions. The ‘Student-athlete’ retains full decision-making authority at all times.

Confidentiality: ‘AHA’ and/or ‘WAHA’ agrees to keep confidential all non-public sensitive information disclosed by the ‘Student-athlete’, except as required by law or necessary to provide services under this agreement.

Disclosure: The ‘Student-athlete’ understands and accepts that ‘AHA’ and/or ‘WAHA’ cannot and does not guarantee recruitment, roster placement, scholarship awards, contracts, or advancement to any specific program. Outcomes depend on athletic performance, academic standing, market conditions, coaching decisions, and other factors outside the control of ‘AHA’ and/or ‘WAHA’.

Accountability: The ‘Student-athlete’ acknowledges that athletic performance, academic performance, conduct, and adherence to institutional and league rules are the sole responsibility of the ‘Student-athlete’.

Additional Services: The ‘Student-athlete’ may request additional services for an additional cost. Participation in any athletic or training activity carries inherent risk. The ‘Student-athlete’ voluntarily assumes all risks associated with participation and agrees that ‘AHA’ and/or ‘WAHA’ shall not be liable for injuries, damages, or losses arising from such participation.

Termination: Either party may terminate this agreement in writing by email to info@ahadvising.com. ‘AHA’ and/or ‘WAHA’ may immediately terminate this agreement for non-payment, fraudulent activity, chargebacks, illegal conduct, unethical conduct, or conduct deemed damaging to the reputation of ‘AHA’ and/or ‘WAHA’ in its sole discretion. No refunds shall be provided upon termination, unless a material breach of this agreement is determined to have occurred on the part of ‘AHA’ and/or ‘WAHA’.

Indemnity: The ‘Student-athlete’ shall indemnify, defend, and hold harmless ‘AHA’ and/or ‘WAHA’ from and against any and all claims, actions, damages, liabilities, costs, and expenses arising out of or related to the ‘Student-athlete’s’ conduct, eligibility status, participation in services, or breach of this agreement.

Severance: Any provision of this agreement which is found to be illegal, invalid, or unenforceable shall be severed and shall not affect the validity or enforceability of the remaining provisions, which shall remain in full force and effect.

Privacy & Data Sharing: The Student-Athlete and/or Parent/Guardian acknowledges and agrees that Advancement Hockey Advising (AHA) and/or WAHA may collect, use, and share relevant athlete information (including but not limited to contact details, academic records, athletic statistics, video, performance data, and recruiting materials) with approved third-party partners and service providers, including platforms such as Sportaibility and affiliated development or performance partners. Such sharing is done in the best interest of the Student-Athlete and in the spirit of maximizing recruiting, development, and exposure opportunities. All information will be handled in accordance with applicable privacy laws and used solely for athlete development, recruiting, and advisory purposes. Full details are outlined in AHA’s/WAHA’s Privacy Policy listed below.

Agreement: This agreement constitutes the entire agreement between the parties and supersedes all prior oral or written agreements. No amendment shall be binding unless made in writing and signed by both parties. This agreement shall be governed by and construed in accordance with the laws of Quebec, Canada, and the parties submit to the exclusive jurisdiction of the courts of Quebec.

Privacy Policy

At Advancement Hockey Advising & Women’s Advancement Hockey Advising, trust is important to us. This privacy policy (hereinafter the “Policy”) sets out how Advancement Hockey Advising Inc. and Women’s Advancement Hockey Advising, its affiliated companies (hereinafter “AHA”, “WAHA“, “us”, “we” and “our”) collect, hold, use or disclose to third parties Personal Information (as defined below) of our clients, including athletes, and where applicable, their parents or legal guardians, users of our website www.ahadivising.com or https://advancementsports.com/hockey/ or www.wahadvising.com or https://advancementsports.com/womenshockey/ (the “Website”) and other individuals with whom we interact in the course of our business (collectively “you”), other than our employees or contracted staff, which are addressed separately.

AHA and/or WAHA provides hockey advising and consulting services designed to help athletes advance to Prep, Junior, AAA, NCAA, and professional levels, including player promotion, placement and advancement support, communication with teams and coaches, and other related services (the “Services”).

We are committed to treating any Personal Information we collect, hold, use or disclose with care, within the limits of this Policy and applicable law, and AHA and/or WAHA is responsible for such Personal Information under this Policy.

Please read this Policy carefully as it applies to all visitors and users of the Services. By accessing and using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with any or all the provisions hereof, please do not access or use our Services.

Types of Personal Information: This Policy applies to Personal Information regardless of the type of medium or the form in which it is accessible: written, graphic, sound, visual, taped, filmed, computerized, or otherwise recorded.

We define “Personal Information” as any information about an identifiable individual, or that taken alone or combined with other data, allows an individual to be identified. By way of illustration, Personal Information may include, but is not limited to:

  • first and last name;
  • date of birth;
  • phone, home address and email address;
  • preferred language;
  • time zone;
  • financial, credit, billing, and account information;
  • details about the use of our Website obtained by means of cookies or similar tools;
  • Internet protocol (IP) address, browser type, locale preferences, device information and similar technical information;
  • any other information that identifies you or can reasonably be associated with you.

The Purposes for Which We Collect Personal Information: We collect Personal Information for the following purposes:

  • to provide, maintain, and manage our Services and Website;
  • to operate, develop, and improve our business, Services, and Website, including for statistical and analytical purposes; for marketing and advertising purposes;
  • to respond to and manage requests, inquiries, or communications sent to us;
  • to evaluate a job candidate’s application and determine whether to offer such candidate a position at Advancement Hockey Advising;
  • to comply with our legal, regulatory, and risk management obligations;
  • to assess athlete profiles, performance, and development needs, and to provide advisory, mentorship, and strategic guidance regarding player development and progression;
  • to promote, market, and present athletes to coaches, teams, scouts, leagues, programs, and other organizations for the purposes of exposure, recruitment, or placement opportunities, in accordance with our Services;
  • to facilitate participation in showcases, events, evaluations, and other opportunities related to athlete development or exposure, and to provide related advisory services, including contract negotiation support and financial guidance where applicable;
  • any purpose permitted or required by applicable laws; and
  • any other purpose to which you have consented.
 

Means by Which We Collect Personal Information: We generally collect Personal Information (i) directly from the individual concerned or, where applicable, their parent or legal guardian; or (ii) from other sources, such as social networks, service providers, or business partners, where such collection is permitted by applicable law and consistent with this Policy.

In particular, we may collect Personal Information from coaches, teams, scouts, leagues, programs, or event operators involved in athlete development, evaluation, promotion, or placement, including information relating to an athlete’s participation, performance, or advancement opportunities.

We also collect, passively through the use of cookies and similar technologies, a limited amount of Personal Information from users of our Website. Cookies are small text files placed on your device that help us ensure the proper functioning of our Website and improve your user experience. We use both strictly necessary cookies and, where permitted by law, optional cookies such as analytics and marketing cookies. We may also use third-party analytics tools, such as Google Analytics or similar technologies, that use cookies or similar technologies to collect information about your interactions with our Website, which may include information about your browsing activities over time and across different websites.

We may also use advertising and social media technologies, including pixels, tags, or similar tools provided by third-party platforms (such as Meta/Facebook/Instagram or similar platforms), to measure the effectiveness of our advertising and to display our content or advertisements to you on third-party platforms. These technologies may collect or receive information about your interactions with our Website and information about your device or browser.

Where required by applicable law, the use of non-essential cookies or similar technologies is subject to your consent, which may be provided through the cookie banner displayed when you first access the Website. You may also adjust your browser settings to manage or delete cookies at any time. Please note that if you choose not to accept certain cookies, you may not be able to access or fully experience certain features of our Website.

Outsourcing, Storage, and Transfers of Personal Information: We may disclose the Personal Information we have collected to third parties in the following circumstances:
 
  • to service providers who perform services on our behalf in connection with the Services and our business, including hosting, cloud storage, data processing,
  • payment processing, analytics, marketing, and customer support;
  • to coaches, teams, scouts, leagues, programs, or other hockey organizations, as necessary or reasonably related to providing our Services, including for athlete promotion, exposure, or placement opportunities;
  • to affiliates or partners in connection with our Services or business;
  • to platforms, tools, or technology providers used in connection with our Services, including those supporting athlete development, recruitment, evaluation, analytics, communication, or promotion;
  • to third-party platforms for marketing or content distribution, in accordance with applicable law;
  • to comply with legal obligations or lawful requests;
  • to protect our rights, property, safety, or security, or those of others;
  • in connection with a business transaction such as a merger, acquisition, financing, or sale of all or part of our assets; and
  • any other circumstances permitted or required by applicable law, or to which you have consented.

Your Personal Information may be transferred to, stored, or processed in jurisdictions outside your province of residence, including outside Quebec or Canada. In the normal course of our business, we may use service providers or partners located in other jurisdictions to carry out certain activities on our behalf.

In such cases, where required by applicable law, we conduct privacy impact assessments and implement appropriate contractual, technical and organizational safeguards to ensure a level of protection consistent with applicable data protection laws. This may include the use of standard contractual clauses or other recognized mechanisms, where appropriate.

Consent Under This Policy:
We will not collect, hold, use or disclose your Personal Information without your consent unless authorized or required to do so by applicable law.
 
By using our Website, our Services, or by otherwise submitting your Personal Information to us, you acknowledge and agree that your Personal Information will be collected, used, and disclosed in accordance with this Policy and as required or permitted by applicable law.

If you provide Personal Information concerning another individual to us, you represent that, prior to submitting such Personal Information, you have obtained the necessary consent or authority to permit us to collect, use and disclose such Personal Information for the purposes set out in this Policy, or that such collection, use and disclosure are permitted by applicable law.

You may vary or withdraw your consent to the use and disclosure of your Personal Information, or opt-out of certain uses and disclosures, subject to legal and contractual restrictions as well as to applicable law. Please note that the withdrawal of your consent may prevent us from providing or continuing to provide our Services or access to our Website. 

Email marketing communications: We may send to our customers marketing and promotional communications, including emails, SMS, or other electronic messages, in accordance with applicable law, including Canada’s Anti-Spam Legislation (CASL), where applicable. If a customer no longer wants to receive such emails, they may click on the “unsubscribe” link in such emails to opt out of future marketing communications. 

We may also use Personal Information, including information collected through cookies or similar technologies, to deliver targeted or personalized advertisements on third-party platforms, in accordance with applicable law.

If you require any assistance in understanding the scope of the consent being sought or to vary or withdraw your consent, please contact our Privacy Officer using the contact information in Section 12. 

Your Rights: Depending on your jurisdiction of residence and the applicable privacy laws, you may have certain rights regarding your Personal Information. The rights described in this Section are not exhaustive and may be supplemented by other rights available under applicable law. We may request certain Personal Information for the purpose of verifying the identity of the person seeking to exercise their rights.

  • (6.1) Canada: If you are a resident of Canada, or if Canadian privacy laws otherwise apply to you, the collection, use, and disclosure of your Personal Information are governed by applicable Canadian privacy laws, including the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”), and applicable provincial privacy legislation, including the Quebec Act respecting the protection of Personal Information in the private sector (“Law 25”), the Alberta Personal Information Protection Act, and the British Columbia Personal Information Protection Act.

    You have the following rights regarding your Personal Information, subject to certain limitations and exceptions provided by applicable law:

    • to have the Personal Information we have about you rectified, amended and updated if it is incomplete, ambiguous, out of date or inaccurate;
    • to request the deletion of your Personal Information when: i) the retention of the information is no longer justified for the purpose for which it was collected; and/or, if you are a Quebec resident, ii) the information was not collected in a lawful manner; and/or iii) it is obsolete; and
    • to withdraw or change your consent to our processing of your Personal Information, subject to applicable legal and contractual restrictions. In some instances, withdrawing your consent may result in us no longer being able to provide our Services or access to our Website.
 

          We may request certain Personal Information for the purpose of verifying the identity of the person seeking to exercise their rights. 

  • (6.2) European Economic Area & United Kingdom: If the processing of your Personal Information is subject to the EU General Data Protection Regulation 2016/679 (“EU GDPR”) or the United Kingdom General Data Protection Regulation (“UK GDPR”), this subsection applies to you.
 
    • you have given consent;
    • processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract;
    • processing is necessary for our legitimate interests or those of a third-party, except where such interests are overridden by your rights;
    • processing is necessary to comply with a legal obligation; or
    • processing is necessary to protect vital interests of an individual.

  • (6.3) United States: Certain United States state privacy laws, including the California Consumer Privacy Act and the California Privacy Rights Act, as well as similar laws enacted in other U.S. states, may provide individuals with rights regarding Personal Information. This subsection applies to the extent such laws are applicable. Subject to applicable law, you may have the right to:
 
    • access or request information about the Personal Information we collect, use, or disclose;
    • request the correction of inaccurate Personal Information;
    • request the deletion of Personal Information;
    • obtain a copy of your Personal Information in a portable format;
    • opt out of certain processing, which may include targeted advertising, profiling, or the sale or sharing of Personal Information as defined by applicable law; and
    • not to be discriminated against for exercising your right.
 

California residents may also have rights under California Civil Code section 1798.83 (also known as the “Shine the Light Law”) regarding certain disclosures of Personal Information for direct marketing purposes.

In certain states, you may have the right to appeal our decision if we deny a request, and we will provide information on how to do so where required.

Requests to exercise these rights may be submitted using the contact information provided in this Policy. We may take reasonable steps to verify your identity before fulfilling a request, and authorized agents may submit requests where permitted by law.

How We Safeguard Personal Information: To protect the Personal Information that is in our possession, we employ administrative, physical, and technological safeguards appropriate to the sensitivity of the Personal Information provided. These safeguards are designed to prevent the accidental or unlawful destruction, loss, unauthorized alteration or disclosure, access, or misuse of the Personal Information in our possession. We follow generally accepted industry standards to protect the information both during transmission and once received, including measures to address any suspected data breach.

Once collected, the Personal Information is kept in an electronic file within our document management system or third-party technologies used by us, or both. Only those personnel who reasonably require the Personal Information to perform their duties are granted access to the information and they are bound by a duty of confidentiality. In the event of a data breach involving your Personal Information, AHA and/or WAHA will notify affected individuals and relevant authorities in accordance with applicable laws.

It is important to note that, despite our best efforts to protect your Personal Information, there is a risk associated with the communication, exchange and storage of information, as no form of electronic transmission or storage is perfectly secure. While we take commercially appropriate measures to protect your Personal Information, we cannot guarantee that it will be completely secure or free from unauthorized access, loss, or misuse.

Links to Third-Party Websites: Our Website may contain links to third-party websites or services that are not owned or controlled by AHA and/or WAHA. This Policy only applies to information collected by us for the purposes mentioned in Section 3 above. We have no control over these third-party websites, and your use of third-party websites and features are subject to the privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third-party websites linked to our Website.

Personal Information of Children: AHA and/or WAHA is committed to protecting the privacy of children and minors and to complying with applicable laws.

Given the nature of our Services, we collect Personal Information from minors. We do so with particular attention to the protection of such information and in accordance with applicable legal requirements. Where required by applicable law, we obtain verifiable consent from a parent or legal guardian before collecting, using, or disclosing such information, including, in Quebec, for individuals under 14 years of age, and elsewhere in Canada as required by applicable legal requirements.

In such cases, a parent or guardian must:

  • review and accept this Privacy Policy and any applicable terms; and
  • complete any required consent or verification process prior to account activation.
 

If you are a parent or guardian and believe that a minor has provided Personal Information without the required consent, or if you wish to exercise your rights in respect of such information, please contact us using the information provided in Section 12. Upon verification, we will take appropriate steps in accordance with applicable law, which may include correcting or deleting the information.

Retention & Destruction of Personal Information: The Personal Information we collect is retained for varying periods of time depending on the type of information in question and the purposes for which it is collected and used. Subject to retention periods required or permitted by applicable law, the Personal Information we hold is destroyed or anonymized once it is no longer necessary for the purposes for which it was collected or used, or for any subsequent compatible purpose. Retention periods may also depend on legal, accounting, tax, reporting, or operational requirements.

We may de-identify or aggregate Personal Information so that it no longer identifies you. To the extent permitted by applicable law, we may use and disclose such de-identified or aggregated information for legitimate business purposes, including analytics, service improvement, the development of new features or services and statistical reporting.

How To Contact Us: To obtain more information on the Policy or the use of your Personal Information, to exercise your rights or to file a complaint, please contact our Privacy Officer at the following coordinates:

Advancement Hockey Advising Inc. and/or Women’s Hockey Advising
ATTN: Privacy Officer
info@ahadvising.com

The Privacy Officer is responsible for overseeing compliance with this Policy and applicable privacy laws. We will investigate complaints and questions relating to privacy in a reasonable timeframe and in accordance with applicable law.

Changes to this Policy: We may update this Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. Changes will take effect immediately upon posting on the Website or by otherwise notifying you. Where required, we will obtain your consent to material changes. Otherwise, your continued use of our Services or provision of Personal Information after such changes take effect constitutes your acknowledgment of the updated Policy. We encourage you to review this Policy periodically.

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